Dreams can come true

The dream of many young girls and boys is to become a top athlete once they grow up. The sad reality is that just a fraction of them pursue a sporting career after high school or college. Therefore, the odds of becoming the next basketball, tennis or football superstar are close to nothing. According to research, …

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Let’s fall back in love with the game

Sport occupies a unique cultural real estate and unifies us in a way nothing else does. Today it’s an almost a $7 trillion industry involving countless participants in areas that span from stadiums and arenas into marketing and sponsorship, media, and global institutions. As most of the revenue goes to high-end entities, it is not …

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